The world of ecommerce is becoming quite cutthroat in our modern age. While you could have something unique to offer, so do your competitors and those competitors will minimize at nothing to obtain the majority of the market share.
As competition has heated up amongst online businesses, consumers are demanding a lot more from the sites they patronize. If your pages aren't loading fast enough, your customers will visit a competitor. If your site experiences downtime, your customers will visit a competitor. If your website isn't performing around your customers' expectations in any way whatsoever, they will go to a competitor. Knowing this, you must be sure you have every advantage possible with regards to retaining your customer base. That means having a website monitoring service to protect your site and your profits.
What Does a Website Monitor Do and SO HOW EXACTLY DOES it Protect YOUR ORGANIZATION?
When you start using a website monitoring service the service checks your website 24 hours a day, 7 days a week, at intervals that are set by you. If you need your site checked every minute of the day, the service can make sure that every 60 seconds your website is checked to make sure that your site is online and that pages are loading and functioning properly. If there is a problem together with your site, like a page that isn't functioning properly or perhaps a complete site outage, the service notifies you.
The method that you are notified of an outage depends on which website monitoring service you sign up to. Some services only notify you via email, which doesn't really do you any good if your email server is down as well. Quality website monitoring services will notify you via email, text, and phone when something goes awry with your site. When the service notifies you that something is wrong with your site, it is possible to take measures to correct the problem immediately, mitigating any damage that the issue could have caused and ensuring the problem doesn't result in an excess of lost customers and sales.
Minimizing Downtime and Damage
Needless to say, knowing something is wrong with your site in order to fix it and keep your customers coming back to your site is just one good thing about knowing about downtime as soon as it occurs. A website monitoring service also helps make sure that you don't lose any more sales than you must. Every minute of downtime can equate to lost sales. The sooner you are notified of an outage, the sooner your site's sales can resume. This may mean a savings of thousands and even tens of thousands of dollars in sales that could have been lost had the web site monitor not notified you of the downtime.
Remember, the purpose of your business is usually to be profitable. If your website isn't up, you aren't making profits. Actually, downtime and performance issues can in fact be the downfall of your business over time. A quality website monitoring service will ensure that website outages, downtime, and performance issues have a minimal impact on your business's success.